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1365 N Wells St,
Chicago, IL 60610

Store Hours: Sun-Fri 11am – 5pm, Sat 10am – 6pm
Phone: (312) 248-8194  .  By Appointment Only

With the reopening of our Chicago bridal shop, we have put in place extra precautions to protect the health and safety of our staff and #WinnieBRIDES. We are operating on an appointment only schedule with limited hours. Sunday-Friday we are open from 11am-5pm, Saturday 10am-6pm. Between appointments, we are taking extra precautions and time to sanitize the bridal shop including all wedding dresses that have been tried on and all common surfaces that have been touched. We ask that during your time in our Chicago bridal shop you and your guests wear a mask, which we can provide if needed. We are temporarily allowing only 3 guests per bride to practice social distancing. We look forward to continuing to make your bridal dreams come true, and appreciate your understanding and cooperation during this time.

Chicago Wedding Dress store


Winnie Couture Chicago Flagship Bridal Shop is located in the heart of Old Town Chicago, Illinois. Nestled among the prestigious Victorian-era buildings and surrounded by the most premiere dining experiences, fabulous shopping, and entertainment in downtown Chicago! The captivating window display is hard to miss, showcasing the glamorously feminine essence of the Winnie Couture flagship, often referred to as “Bridal Heaven”. Known for impeccably hand-crafted gowns, the Winnie Couture collection has captured the attention of Hollywood elite and celebrities alike. Our gowns are celebrity favorites for red carpet events and weddings, as seen on CARRIE UNDERWOOD, KELLY CLARKSON, JENNIFER ANISTON, LEA MICHELE, EVA MARCILLE, TARAJI P. HENSON, HELEN HUNT and many more.

Designed in Beverly Hills, our gowns are fashioned with the most lavish silks, intricate lace, and Swarovski crystal embellishments.  Every bride can complete their vision and accent their gown from a selection of crystal belts, delicate veils, and statement jewelry. The glamorous and romantic ambiance, grand chandeliers, intimate fitting spaces, and luxurious decor is every bride’s fantasy bridal dreamland. The adventure of finding your dream wedding gown is a once in a lifetime experience. Allow our expert stylists at Winnie Couture to provide you with a memorable experience full of love, laughter, a few tears, your bridal moment, and journey of marrying the love of you life!  

The adventure of finding your dream wedding gown is a once in a lifetime experience. Allow the staff at Winnie Couture to provide you with a memorable experience full of laughter, a few tears, your bridal moment, and journey of marrying the love of your life!

See what our brides are saying about us…We are so thankful for their kind words.

Lora B.

” I had the best bridal shopping experience. From the moment we walked in, we were greeted by the front desk staff, offered champagne, surrounded by the most beautiful chandeliers and gorgeous boutique. The girls were friendly, bubbly, and got us laughing again (we were a bit worn out after our previous bridal salon experience before coming here). My stylist was more than adorable and so excited for the process, that it got me excited again too! She pulled a dress that she thought would be perfect. While a bit hesitant since it wasn’t exactly what I was looking for, this was THE dress! Absolutely gorgeous, stunning and I felt beautiful! Needless to say, I said YES to this dress with a few tears. I truly couldn’t have asked for a better experience. Thank you so much Winnie Couture and staff– your girls were fabulous!!! “

Adriana G

” My experience at Winnie was extremely positive! All of the ladies who work there are friendly, helpful, honest, and very organized. They listen to what you like and don’t like and let you take your time in the store. All of the gowns they have are beautiful and come in a variety of price ranges. I was able to find my perfect dress – an A-line, sweetheart, lace, classic, and timeless gown. It was very “me,” and I know I won’t regret my choice years from now. Couldn’t ask for more, thank you ladies! “

Diana R.

” Beautiful and varied dresses plus wonderful staff made this a great place to start my wedding dress search! I called Winnie Couture a few days ahead to try to get a last minute Friday appointment after I’d just gotten engaged and my mother was already going to be in town. I didn’t have a date yet or anything, but I wanted to use this opportunity to enjoy this special mother-daughter experience, and I’d heard good things about Winnie Couture. We received a warm and friendly greeting when we arrived and were shown to the couch and offered water and champagne and that’s where consultation started. The bridal stylist made us feel very comfortable despite me being less organized at this point than I should have been. She very helpfully walked me through the styles and options and I pulled out some dresses to try. I think over the course of my appointment I tried on a good 8+ dresses, which was such a smooth and informative process. I was able to get such a great feel for what I liked and didn’t like, and what kinds of styles and details made me feel good. I ended up with two very strong dress options at the end, and I’m excited to continue the process and will definitely come back to Winnie in the end to buy my dress! “

Bridal FAQs

How far in advance of my wedding should I begin my search?

Immediately! It is never too early to start shopping for your dress after your engagement. Ordering a dress to have it custom made takes time and you don’t want to be in a pinch or rushed when the big day is nearing.

How many people can I bring to the appointment?

We suggest you limit the guest list to no more than 6 people. Our Chicago bridal shop comfortably fits parties of this size and makes it so that you bring those people whose opinion you value most. You want to bring people that are a good support group to help you make a decision, people who are also the closest to you and those who will make the dress shopping experience a memorable one.

What other designers do you carry?

We are a Hollywood celebrity bridal flagship salon that offers a variety of silhouettes and customizations for our brides from one in house designer and do not carry designers other than Winnie Couture.

What is your price range?

We have two collections that vary in price range, to accommodate brides and their budgets. Our Blush Collection ranges $1,700-$6,500 and is a fresh collection filled with delicious surprises, this collection is designed with the fashion-forward bride in mind. Understated elegance and contemporary glamour are the hallmarks of these couture creations. Our Diamond Collection ranges $2,500-$8,500 and the dresses are painstakingly handcrafted with the finest imported fabrics and Swarovski-crystal embellishments, these extraordinary creations rise above bridal fashion into the realm of artistry.

Do I need to schedule an appointment?

We would love it if you did schedule you an appointment with our Chicago bridal shop that way we are able to guarantee we have a private fitting room available for you but that does not mean we don’t take walkins. When making an appointment you will be asked questions pertaining to you and your wedding as well as other details that will help our stylists give you the ultimate dress experience. Once you have an appointment you will have an intro call before your scheduled day to come in with one of our bridal stylist to get more information from you, the bride, and to let you know about our My Closet. My Closet allows brides to get ideas of our dresses and place them in a virtual closet, for our stylists to pull the day of to try on. From there both the bridal stylist and the bride are prepared for the appointment!

Wedding  dresses at chicago,IL