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2909 Selwyn Ave,
Charlotte, NC 28209

Store Hours: Sun-Fri 11am – 5pm, Sat 10am – 6pm
Phone: (704) 496-9603   .   By Appointment Only

We have put in place extra precautions to protect the health and safety of our staff and #WinnieBRIDES as we reopen our Charlotte bridal salon. We are currently operating on limited hours and an appointment only schedule. We are open from 11am-5pm Sunday-Friday, Saturday 10am-6pm . Between appointments, we are sanitizing the salon including all common surfaces and wedding dresses that have been touched, taking extra precautions and time to do so. During your time in the salon, we ask that you and your guests wear a mask, which we can provide if needed. We are currently allowing only 3 guests per bride to better practice social distancing. During this time we appreciate your understanding and cooperation, allowing us to continue making your bridal dreams come true!


Winnie Couture Charlotte Flagship Salon is located in the heart of Myers Park, one of the most affluent and well-established neighborhoods in the city of Charlotte, NC. The breathtaking window display of dazzling gowns, touch of romantic pink and glistening chandeliers visible from Selwyn Ave. are just a taste of the magical experience Winnie Couture has to offer once inside. Known for impeccably hand-crafted gowns, the Winnie Couture collection has captured the attention of Hollywood elite and celebrities alike. Our gowns are celebrity favorites for red carpet events and weddings, as seen on CARRIE UNDERWOOD, KELLY CLARKSON, JENNIFER ANISTON, LEA MICHELE, EVA MARCILLE, TARAJI P. HENSON, HELEN HUNT and many more.

Designed in Beverly Hills, our gowns are fashioned with the most lavish silks, intricate lace, and Swarovski crystal embellishments.  Every bride can complete their vision and accent their gown from a selection of crystal belts, delicate veils, and statement jewelry. The glamorous and romantic ambiance, grand chandeliers, intimate fitting spaces, and luxurious decor is every bride’s fantasy bridal dreamland. The adventure of finding your dream wedding gown is a once in a lifetime experience. Allow our expert stylists at Winnie Couture to provide you with a memorable experience full of love, laughter, a few tears, your bridal moment, and journey of marrying the love of you life!  

The adventure of finding your dream wedding gown is a once in a lifetime experience. Allow the staff at Winnie Couture to provide you with a memorable experience full of laughter, a few tears, your bridal moment, and journey of marrying the love of your life!

See what our brides are saying about us…We are so thankful for their kind words.

Erin Pridgen

” I have absolutely no shame in admitting I can be hard to please. Looking for the perfect wedding dress was no exception. I was looking for a very specific style and was somewhat defeated in what I had seen in other appointments prior in Charlotte. I had previously sent Amber styles I was seeking a few weeks before my appointment. My best friend and I walked in and were first impressed by the initial view of the boutique. It’s stunning. Amber greeted us and asked lifestyle questions to understand not only me, but my relationship to my friend. She really wanted to get to know us. I am in a similar retail business and understand it’s about creating an experience. She made us feel special, and important. The way the bride should feel. And she listened and remembered the styles I previously sent to her. To say Amber nailed it on the first try is an understatement. I looked back at the reflection in the mirror and was without words. At that moment I was able to envision my wedding! Amber, thank you for making my day perfect. You are a gem, and any bride would be lucky to have you as a part of their day. “

Akira Abram

” AMAZING experience!!! I had previously been to 5 other bridal shops in search of my wedding gown, and no one had service quite like at Winnie Couture. I loved the one on one attention I received here (as opposed to every other shop where they released you into a warehouse of 500 dresses and said ‘Good Luck!’). I had a stylist (Lindsay, she’s the best!!), walk with me throughout the whole process, assessing my needs and suggesting options based on my tastes. She was incredible, she knew her inventory like that back of her hand. She knew exactly what would look good on my body type and skin tone. It took all of ten minutes to pick out the dresses to try on. I LOVED that I didn’t have to lift a single finger the entire time I was there. My dresses were taken to the dressing rooms for me, I was helped in and out of each dress (by which I mean I basically stripped down and they but the gown on me), and they even put my accessories on me. I felt like a Barbie doll. I’m sure my experience was a bit unique in this regard, but every single dress fit me perfectly (I’m a size 10). It was really disheartening everywhere else I went where they only carried the most beautiful dresses in a size 2. The wonderful ladies at Winnie Couture praised my hourglass figure and helped me to feel sexy and confident throughout the whole process. I actually walked out of there at the end of the day feeling more comfortable in my own skin. Now THAT’S customer service!!! My dress is ABSOLUTELY STUNNING! It was a lot more than I wanted to pay and I had no intention of buying a dress that day, but I’d do it all again in a heartbeat. I am completely satisfied with my experience. When it was all said and done, and I found my dress, the girls there popped a bottle of champagne and we celebrated. I would 100% recommend Winnie Couture to any bride. I would give 6 stars if I could!! “

Kaela Froelich

” It doesn’t get any better than Winnie. I was at first worried that the word ‘couture’ was out of my price range, but once I put on *THE* dress, there was no going back. Amber personally worked miracles on her end with my limited budget to get me into the designer couture gown that I fell in love with. I didn’t feel pressured or rushed into anything I didn’t want, I only ever felt comfortable and like I was around friends that wanted me to look and feel my best for my wedding day. While the corsets and bras are built in, it helps the budget and the shape of the dress, nothing I’ve ever seen in any other wedding dress. I couldn’t be more impressed with the experience I had at this bridal salon. If you want the “the Kleinfeld experience,” you should try for the Winnie experience instead. I will 100% recommend this store to any bride looking for their dream dress, there is NO comparison. “

Bridal FAQs

How far in advance of my wedding should I begin my search?

Immediately! It is never too early to start shopping for your dress after your engagement. Ordering a dress to have it custom made takes time and you don’t want to be in a pinch or rushed when the big day is nearing.

How many people can I bring to the appointment?

We suggest you limit the guest list to no more than 6 people. Our Charlotte bridal shop comfortably fits parties of this size and makes it so that you bring those people whose opinion you value most. You want to bring people that are a good support group to help you make a decision, people who are also the closest to you and those who will make the dress shopping experience a memorable one.

What other designers do you carry?

We are a Hollywood celebrity bridal flagship salon that offers a variety of silhouettes and customizations for our brides from one in house designer and do not carry designers other than Winnie Couture.

What is your price range?

We have two collections that vary in price range, to accommodate brides and their budgets. Our Blush Collection ranges $1,700-$6,500 and is a fresh collection filled with delicious surprises, this collection is designed with the fashion-forward bride in mind. Understated elegance and contemporary glamour are the hallmarks of these couture creations. Our Diamond Collection ranges $2,500-$8,500 and the dresses are painstakingly handcrafted with the finest imported fabrics and Swarovski-crystal embellishments, these extraordinary creations rise above bridal fashion into the realm of artistry.

Do I need to schedule an appointment?

We would love it if you did schedule you an appointment with our Charlotte bridal shop that way we are able to guarantee we have a private fitting room available for you but that does not mean we don’t take walkins. When making an appointment you will be asked questions pertaining to you and your wedding as well as other details that will help our stylists give you the ultimate dress experience. Once you have an appointment you will have an intro call before your scheduled day to come in with one of our bridal stylist to get more information from you, the bride, and to let you know about our My Closet. My Closet allows brides to get ideas of our dresses and place them in a virtual closet, for our stylists to pull the day of to try on. From there both the bridal stylist and the bride are prepared for the appointment!