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2995 Preston Rd #1580,
Frisco, TX 75034

Store Hours: Mon-Sun 10pm – 6pm.
Phone: (214) 872-2889   .   By Appointment Only

As our Dallas bridal shop has reopened, we have put in place extra precautions to protect the health and safety of our #WinnieBRIDES and staff. We are operating by appointment only schedule. Monday-Sunday we are open from 10am-6pm. We are taking extra precautions and time to sanitize the salon including all common surfaces and wedding dresses that have been tried on. We ask that you and your guests wear a mask, which we can provide if needed, during your time in our Dallas bridal shop. We are temporarily allowing only 3 guests per bride to better practice social distancing. We appreciate your understanding and cooperation during this time, allowing us to continue making your bridal dreams come true!

Bridal shop at Frisco Dallas, TX


Winnie Couture Dallas – Frisco Flagship Salon location caters to the DFW Metroplex, and is amidst the new and trending city of Frisco, TX. Our Flagship Bridal Shop is only minutes away from The Shops at Legacy and is surrounded by some of the city’s finest boutiques and restaurants. Winnie Couture offers a bridal shopping experience like no other. Here, our brides will enter a luxurious space of bridal bliss. Known for impeccably hand-crafted gowns, the Winnie Couture collection has captured the attention of Hollywood elite and celebrities alike. Our gowns are celebrity favorites for red carpet events and weddings, as seen on CARRIE UNDERWOOD, KELLY CLARKSON, JENNIFER ANISTON, LEA MICHELE, EVA MARCILLE, TARAJI P. HENSON, HELEN HUNT and many more.

Designed in Beverly Hills, our gowns are fashioned with the most lavish silks, intricate lace, and Swarovski crystal embellishments.  Every bride can complete their vision and accent their gown from a selection of crystal belts, delicate veils, and statement jewelry. The glamorous and romantic ambiance, grand chandeliers, intimate fitting spaces, and luxurious decor is every bride’s fantasy bridal dreamland. The adventure of finding your dream wedding gown is a once in a lifetime experience. Allow our expert stylists at Winnie Couture to provide you with a memorable experience full of love, laughter, a few tears, your bridal moment, and journey of marrying the love of your life!  

The adventure of finding your dream wedding gown is a once in a lifetime experience. Allow the staff at Winnie Couture to provide you with a memorable experience full of laughter, a few tears, your bridal moment, and journey of marrying the love of your life!

See what our brides are saying about us…We are so thankful for their kind words.

Kristin Hicks

” Winnie Couture was the first and only stop that I made in the search for the perfect dress! My consultant, Summer, was amazing!! Before my appointment she had me go online and put dresses I was interested in into my virtual “closet”. During my actual appointment she asked me just a few questions to learn a bit more about my personality. From there she was able to pull out several dresses that she thought would fit my personality and style! She was right on the money!!! The VERY FIRST dress I tried on ending up being the one for me! I fell in love instantly. I tried on several dresses after that because I refused to believe the first dress would be THE dress… but it was!! I put it back on at the end of my session just to make sure… we added the veil and that’s when I knew, “This is the one!” I could not have been happier with my experience here! It was perfect!! “

Ashley Brinkley

” I’m sorry for the long post I’m about to embark on but I’ve got a story to share with future brides. I got engaged in January of 2015 and we obviously were super excited. A couple of months later we decided to window shop around the mall and we came across a wedding gown store and we thought, “hey why not, let’s just look.” No intention of trying on yet, but just to look and enjoy starting the wedding process. We were approached by a woman who was a dress consultant and she quickly asked why I was there. Happily I explained that we were just looking at the dresses and no desire to try on yet. She looked me up and down and said, “well, I suggest you go down to our other location that has a “diva” section because these are sample sizes and you won’t be able to fit into them.” We were floored. I’m 5’4 and 160lbs (size 10/12) and I was under no knowledge that I needed a special store to fit my body. I ran out of there humiliated and defeated of ever trying on a gown, ever. Fast forward to a few months later, my fiancé gave me the courage to try again to look at dresses for real this time. That’s where Winnie Couture in Dallas stepped in and took this scared bride under their wing. With champagne flowing and joy in their words they made sure my experience was stellar. They made me feel beautiful in every gown I tried on, especially when I found “the one”. They shared tears with me as I stared at myself in the mirror and realized I was going to be a beautiful bride. Even employees that weren’t there that day know my name even before I knew theirs. I’ve had a couple of days where I get nervous if my dress would look good on me and those girls have reassured me with grace and love that it’s going to be ok. Thank y’all for being so sweet. “

Nia McCullaugh

” I found my dress at Winnie today and I could not be happier with my gown!!! I felt beautiful and so unique and I could have not done it without the incredible staff! They are so sweet and patient while working with you and will go above and beyond to make you happy! I worked with Summer and Delaney and they were both spectacular with helping me find the one!!! I cannot say enough great things about them!! Thank you guys so much! “

Bridal FAQs

How far in advance of my wedding should I begin my search?

It is never too early to start shopping for your dress after your engagement. Ordering a dress to have it custom made takes time and you don’t want to be in a pinch or rushed when the big day is nearing.

How many people can I bring to the appointment?

We suggest you limit the guest list to no more than 6 people. Our Frisco bridal shop comfortably fits parties of this size and makes it so that you bring those people whose opinion you value most. You want to bring people that are a good support group to help you make a decision, people who are also the closest to you and those who will make the dress shopping experience a memorable one.

What other designers do you carry?

We are a Hollywood celebrity bridal flagship salon that offers a variety of silhouettes and customizations for our brides from one in house designer and do not carry designers other than Winnie Couture.

Do I need to schedule an appointment?

We would love it if you did schedule you an appointment with our Frisco bridal shop that way we are able to guarantee we have a private fitting room available for you but that does not mean we don’t take walkins. When making an appointment you will be asked questions pertaining to you and your wedding as well as other details that will help our stylists give you the ultimate dress experience. Once you have an appointment you will have an intro call before your scheduled day to come in with one of our bridal stylist to get more information from you, the bride, and to let you know about our My Closet. My Closet allows brides to get ideas of our dresses and place them in a virtual closet, for our stylists to pull the day of to try on. From there both the bridal stylist and the bride are prepared for the appointment!

Wedding dress Frisco Dallas, TX