WINNIE COUTURE BOSTON FLAGSHIP
376 Boylston St #201
Boston, MA 02116
Store Hours: Sun-Mon 10am – 6pm
Tue-Wed 12pm-5pm
Thurs 10am-6pm
Fri 10am-7pm
Sat 10am-7:30pm
Phone: (617) 927-4353. By Appointment Only
bbrides@winniecouture.com
BRIDAL GOWNS BOUTIQUES AND WEDDING DRESSES SHOP IN BOSTON, MA
Nestled amongst the world-renowned shopping destinations in Boston on the first block of Boylston Street, just steps away from the world famous Boston Public Garden & Boston Common, the Winnie Couture Boston Bridal Shop offers a bridal shopping experience like no other. Known for impeccably hand-crafted unique wedding dresses, the Winnie Couture collection has captured the attention of Hollywood elite and celebrities alike. Our gowns are celebrity favorites for red carpet events and weddings, as seen on CARRIE UNDERWOOD, SYDNEY SWEENEY, KELLY CLARKSON, LAURA MARANO, JENNIFER ANISTON, LEA MICHELE, EVA MARCILLE, TARAJI P. HENSON, HELEN HUNT and many more.
Find your dream wedding gown at our bridal shop in Boston, MA. Our most coveted designer wedding dresses are handcrafted with the finest European fabrics adorned with Swarovski crystal embellishments. Every bride can complete their vision and accent their gown from a selection of crystal belts, delicate veils, and statement jewelry. The salon’s glamorous and romantic ambiance, grand chandeliers, intimate fitting spaces, and luxurious decor is every bride’s fantasy bridal dreamland.
The adventure of finding your dream wedding gown is a once in a lifetime experience. Allow the staff at Winnie Couture to provide you with a memorable experience full of laughter, a few tears, your bridal moment, and journey of marrying the love of your life!
BRIDAL GOWNS BOUTIQUES AND WEDDING DRESSES SHOP IN BOSTON, MA
Nestled amongst the world-renowned shopping destinations in Boston on the first block of Boylston Street, just steps away from the world famous Boston Public Garden & Boston Common, the Winnie Couture Boston Bridal Shop offers a bridal shopping experience like no other. Known for impeccably hand-crafted unique wedding dresses, the Winnie Couture collection has captured the attention of Hollywood elite and celebrities alike. Our gowns are celebrity favorites for red carpet events and weddings, as seen on CARRIE UNDERWOOD, SYDNEY SWEENEY, KELLY CLARKSON, LAURA MARANO, JENNIFER ANISTON, LEA MICHELE, EVA MARCILLE, TARAJI P. HENSON, HELEN HUNT and many more.
Find your dream wedding gown at our bridal shop in Boston, MA. Our most coveted designer wedding dresses are handcrafted with the finest European fabrics adorned with Swarovski crystal embellishments. Every bride can complete their vision and accent their gown from a selection of crystal belts, delicate veils, and statement jewelry. The salon’s glamorous and romantic ambiance, grand chandeliers, intimate fitting spaces, and luxurious decor is every bride’s fantasy bridal dreamland.
Request an Appointment
The adventure of finding your dream wedding gown is a once in a lifetime experience. Allow the staff at Winnie Couture to provide you with a memorable experience full of laughter, a few tears, your bridal moment, and journey of marrying the love of your life!
BRIDAL FAQs
Boston
We allow 6 guests plus our lovely bride-to-be! Flyin’ solo? No worries! Coming alone is just as fun, as our expert bridal stylists will become your bride squad and cheer you on throughout your Winnie Experience!
Yes, this will guarantee that there is a private bridal suite available and a bridal stylist dedicating her undivided attention to you and your I DO crew! However, same day appointments may be available, so please give us a call directly so we can help you say YES to your dream gown!
Our beautiful collection of gowns vary in price to fit every bride’s budget. Our gowns range from $2,589 – $8,989. The average price range for our brides falls between $3,500 to $5,500.
Though there is no fee to book, we require a credit card on file to reserve a bridal suite and to secure your appointment time. A 48 hour notice to make any adjustments to your appointment is required. If adjustments are made within 48 hour in advance of your appointment or you do not show, your card will be charged a $50 cancellation fee. We appreciate your understanding!
It is never too early to start looking, as your wedding gown will often play a big role in the design and aesthetic of your entire wedding day! Keeping this in mind, you will want to allow for plenty of time for your dress to arrive and have any small alterations taken care of prior to your big day! Our gowns take 6-9 months to be made to order, and we suggest leaving close to two months for any alterations you might need.
Be sure to ask us your expert bridal stylist about any private sales events before your visit to find your dream gown!
Once your gorgeous gown arrives, we will schedule you a private pick-up appointment where your stylist will assist you into the gown and advise of any alterations needed with our trusted seamstress that we have partnered with. When ordering the gown, your stylist will guide you to the size that fits closest to you, but everyone should expect some nips and tucks to fit the gown perfectly to you! And don’t worry, our seamstress will never overcharge you or require any unnecessary alterations!
We do! Our stunning gowns in our showroom begin at a bridal size 10, and we are proud to offer a great selection of our gowns in plus sized samples, ranging from size 14-20. We have tools like clips and modesty panels that your expert stylist will use to fit any gown perfectly to you! If there is any gown you are particularly interested in please add it to the My Closet feature on our website or let your stylist know!
We have a wonderful feature through our website called My Closet. You can add any gowns you are particularly excited about to your personal, currated closet on our website so that your stylist can make sure you get to try those on plus make more recommendations based on what you like! You can also let your stylist know via email or a call to the salon and they will be thrilled to accommodate.
That’s our goal! Shopping for your bridal gown can be a bit overwhelming, but our stylists are passionate and dedicated to helping you find your dream gown while providing a stress-free and memorable experience. Once you find it there is no doubt you’ll know it! 🙂

#TheWinnieExperience
See what our brides are saying about us…We are so thankful for their kind words.
#iDoinWinnie
WINNIE BRIDE . ALBREIA
Where do I even start? Planning a wedding during a pandemic was stressful…
read moreWINNIE BRIDE . APRIL
Thank you so much my dress was PERFECT! Loved…
read moreWINNIE BRIDE . JESSICA
My wedding day was magical and was everything Al and…
read more376 Boylston St #201
Boston, MA 02116
Parking on Boylston St. is a breeze. We have metered parking out front of our building. The ParkBoston app is great for finding the best spot. Nearby parking garages are available for your use, with the closest being The Garage at 10 St James. The Arlington Station metro entrance is just right around the corner. We recommend allowing extra time to explore all our lively neighborhood has to offer!