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376 Boylston St #201
Boston, MA 02116

Phone: (617) 927-4353  .  By Appointment Only

As we are slowly reopening our Boston Bridal Shop, we have put in place extra precautions to protect the health and safety of our staff and #WinnieBRIDES, which will always be our top priority!

We are operating on a limited private appointment schedule, offering 3 appointment times on Fridays, Saturdays, and Sundays only. We will not be able to accommodate any walk-in appointments during this time. Between appointments, we are taking extra precautions to sanitize the salon including all common surfaces and gowns that have been touched. During your time in the salon, masks are required at all times. We are temporarily allowing only 2 guests per bride. Please arrive at your scheduled appointment time as we do not have a waiting area open and are unable to accommodate early arrivals.

We appreciate your cooperation during this time, allowing us to continue making your bridal dreams come true!

Bridal shop at Boston, MA


Nestled amongst the world-renowned shopping destinations in Boston on the first block of Boylston Street, just steps away from the world famous Boston Public Garden & Boston Common, the Winnie Couture Boston Bridal Shop offers a bridal shopping experience like no other. Known for impeccably hand-crafted gowns, the Winnie Couture collection has captured the attention of Hollywood elite and celebrities alike. Our gowns are celebrity favorites for red carpet events and weddings, as seen on CARRIE UNDERWOOD, KELLY CLARKSON, JENNIFER ANISTON, LEA MICHELE, EVA MARCILLE, TARAJI P. HENSON, HELEN HUNT and many more.

Designed in Beverly Hills, our gowns are fashioned with the most lavish silks, intricate lace, and Swarovski crystal embellishments.  Every bride can complete their vision and accent their gown from a selection of crystal belts, delicate veils, and statement jewelry. The glamorous and romantic ambiance, grand chandeliers, intimate fitting spaces, and luxurious decor is every bride’s fantasy bridal dreamland. The adventure of finding your dream wedding gown is a once in a lifetime experience. Allow our expert stylists at Winnie Couture to provide you with a memorable experience full of love, laughter, a few tears, your bridal moment, and journey of marrying the love of your life!  

The adventure of finding your dream wedding gown is a once in a lifetime experience. Allow the staff at Winnie Couture to provide you with a memorable experience full of laughter, a few tears, your bridal moment, and journey of marrying the love of your life!

See what our brides are saying about us…We are so thankful for their kind words.

Arriel P.

“Love, love love this place! I found my gown on my first visit, and the staff is so helpful and welcoming. I felt at home at Winnie’s! Would definitely recommend to any new bride in need if a great quality wedding gown!!!”

Cass K.

“Of all the bridal stores that I’ve been, Winnie Couture is the best. The dresses are elegant and the come in a wide range of design and price. The girls here are very helpful, their suggestions are amazing. I chose based on my body type and complexion and with their help, I was able to get the dress of my dreams to be used on the day that I have long been dreaming of. “

Latricia F.

“Stepping into this boutique was like having a real life fairytale moment. This was not the first place I went to buy it was certainly the very last. I found the dress of my dreams and I feel so blessed and amazed that I was able to afford it along with an amazing veil. I LOVE THIS PLACE!!!!!!!”

Bridal FAQs

What other designers do you carry?

We are a Hollywood celebrity bridal flagship salon that offers a variety of silhouettes and customizations for our brides from one in house designer and do not carry designers other than Winnie Couture.

How many people can I bring to the appointment?

We suggest you limit the guest list to no more than 6 people. Our Boston bridal shop comfortably fits parties of this size and makes it so that you bring those people whose opinion you value most. You want to bring people that are a good support group to help you make a decision, people who are also the closest to you and those who will make the dress shopping experience a memorable one.

Do I need to schedule an appointment?

We would love it if you did schedule you an appointment with our Boston bridal shop that way we are able to guarantee we have a private fitting room available for you but that does not mean we don’t take walkins. When making an appointment you will be asked questions pertaining to you and your wedding as well as other details that will help our stylists give you the ultimate dress experience. Once you have an appointment you will have an intro call before your scheduled day to come in with one of our bridal stylist to get more information from you, the bride, and to let you know about our My Closet. My Closet allows brides to get ideas of our dresses and place them in a virtual closet, for our stylists to pull the day of to try on. From there both the bridal stylist and the bride are prepared for the appointment!

What is your price range?

We have two collections that vary in price range, to accommodate brides and their budgets. Our Blush Collection ranges $1,700-$6,500 and is a fresh collection filled with delicious surprises, this collection is designed with the fashion-forward bride in mind. Understated elegance and contemporary glamour are the hallmarks of these couture creations. Our Diamond Collection ranges $2,500-$8,500 and the dresses are painstakingly handcrafted with the finest imported fabrics and Swarovski-crystal embellishments, these extraordinary creations rise above bridal fashion into the realm of artistry.

How far in advance of my wedding should I begin my search?

It is never too early to start shopping for your dress after your engagement. Ordering a dress to have it custom made takes time and you don’t want to be in a pinch or rushed when the big day is nearing.

Wedding  dresses at Boston, MA