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1827 Union St
San Francisco, CA 94123

Store Hours: Mon-Fri 2pm – 7pm, Sat 10am – 6pm, Sun 1pm – 6pm.
Phone: (415)-525-3642   .   By Appointment Only

In our San Francisco bridal shop, we have put in place extra precautions to protect the health and safety of our staff and #WinnieBRIDES as we reopen. We are operating on an appointment only schedule and limited hours. Monday-Friday we are open from 2pm-7pm, Saturday 10am-6pm, and Sunday 1pm -6pm. During your time in the salon, we ask that you and your guests wear a mask, which we can provide if needed. we are taking extra precautions and time to sanitize the salon including all common surfaces and gowns tried on between each appointments. We are allowing only 3 guests per bride to practice social distancing for the time being. We appreciate your cooperation and understanding during this time, allowing us to continue bringing your bridal visions to life!

San Fransisco Bridal shop


Nestled amongst the world-renowned shopping destinations in San Francisco’s prestigious Cow Hollow District on Union Street, home of an eclectic mix of national popular fashion brands and famous restaurants, the Winnie Couture San Francisco Bridal Shop offers a bridal shopping experience like no other. Known for impeccably hand-crafted wedding dresses and gowns, the Winnie Couture collection has captured the attention of Hollywood elite and celebrities alike. Our gowns are celebrity favorites for red carpet events and weddings, as seen on CARRIE UNDERWOOD, KELLY CLARKSON, JENNIFER ANISTON, LEA MICHELE, EVA MARCILLE, TARAJI P. HENSON, HELEN HUNT and many more.

Designed in Beverly Hills, our gowns are fashioned with the most lavish silks, intricate lace, and Swarovski crystal embellishments.  Every bride can complete their vision and accent their gown from a selection of crystal belts, delicate veils, and statement jewelry. The glamorous and romantic ambiance, grand chandeliers, intimate fitting spaces, and luxurious decor is every bride’s fantasy bridal dreamland. The adventure of finding your dream wedding gown is a once in a lifetime experience. Allow our expert stylists at Winnie Couture to provide you with a memorable experience full of love, laughter, a few tears, your bridal moment, and journey of marrying the love of you life!  

The adventure of finding your dream wedding gown is a once in a lifetime experience. Allow the staff at Winnie Couture to provide you with a memorable experience full of laughter, a few tears, your bridal moment, and journey of marrying the love of your life!

take an uber to Bridal gown shop

See what our brides are saying about us…We are so thankful for their kind words.

Kristy Zinger

” I went to Winnie as my first wedding dress shopping experience. Of course I was worried I wouldn’t find the one, as all bride’s are, but Haley was such an amazing consultant, she new exactly what dresses to pull for me, what would look best on my body and what styles I would love! She made me feel comfortable from the second I walked into the store, during my entire fitting and helped me find my dream dress! Winnie is also so accommodating for any changes you want to make to the dress, additions to the dress, it is incredible. You really do get to have a one of a kind dress! I couldn’t say more great things about the store and their staff. They made this #winniebride the happiest girl on earth that day! “

Christina Loredo

” Loved my experience at Winnie Couture! I walked in as the first appointment of the day and had the store manager help me find my dress. I had previously selected some dresses online and she had those waiting for me in the room. As we walked around she pointed out another dress that I fell in love with, it was the first dress I wore and happened to be THE dress. It was such a fun and amazing experience. My mother and mother-in-law were very happy and yes I actually cried when I knew it was right. I left to try on more at different places but none topped the dress, the experience, the attention and the great customer service that Monika provided. I am very happy with my dress and cannot wait to pick it up! Side note – you will have to get alterations done elsewhere as they do not do in house but they have a list of preferred vendors 🙂 “

Kelly S.

” The day I walked into Winnie Couture, I knew I had found the one!! I knew from the moment I saw it on the hanger. Not only was this most stunning dress I’d ever seen, but the staff at Winnie are all LOVELY! All of my appointments were so much fun and WC was a joy to work with. As a Winnie Couture bride, I truly felt like a princess… my fairytale came to life… all because of this drop dead stunning dress (which was actually at an amazzzzing price)!!! I cannot thank you enough! “

Bridal FAQs

How many people can I bring to the appointment?

Our salon can comfortably accomodate 6 guests per party. We recommend that you include guests who are the most important to your gown shopping and decision making, so that you have a supportive and memorable experience when you find your dream gown at Winnie Couture!

What other designers do you carry?

We are a single designer showroom exclusive only to our Hollywood celebrity designer, Winnie Chlomin Lee.

Do I need to schedule an appointment?

We do see brides by appointment only in our Beverly Hills Flagship salon location. This ensures that there is a private fitting room and expert stylist dedicated to you for the duration of your appointment, and throughout your entire wedding gown journey. Please feel free to give us a call here at the salon to schedule your bridal appointment today!

How far in advance of my wedding should I begin my search?

It is NEVER too early to start your wedding gown journey! Winnie Couture gowns are hand-stitched and hand beaded and typically take six to seven months to arrive, with some exceptions to rush order your gown.

Wedding  dresses at San Fransisco, CA